📢 Message Campaigns
Send proactive messages to your customers in a segmented and personalized way.📋 What are Campaigns?
Campaigns allow sending messages to multiple contacts simultaneously:- 📧 Newsletters: News and updates
- 🎉 Promotions: Special offers
- 📣 Announcements: New products/services
- 🎂 Special dates: Birthdays, etc.
- 🔔 Reminders: Renewals, appointments
✨ Features
Segmentation
Send to specific audience
Personalization
Use variables in text
Scheduling
Schedule future sends
Metrics
Track open rates
🚀 Create Campaign
Step 1: New Campaign
- Go to “Campaigns” → “New Campaign”
- Choose type:
- One-time: Single send
- Recurring: Scheduled sends
Step 2: Configure Audience
Segment by:- ✅ Labels: VIP Customers, Cold Leads
- ✅ Inbox: Only WhatsApp, only Email
- ✅ Attributes: Premium Plan, South Region
- ✅ Behavior: Last purchase > 30 days
- ✅ Status: Active, Inactive
Step 3: Create Message
Personalize with variables:{{name}}- Contact name{{email}}- Email{{company}}- Contact’s company name{{agent}}- Last agent name- Custom: Any custom attribute
Step 4: Add Media (Optional)
- 🖼️ Image: Promotional banner
- 🎥 Video: Product demo
- 📄 PDF: Catalog, ebook
Step 5: Schedule
Options:- Send now: Immediately
- Schedule: Specific date and time
- Best time: AI chooses best moment
Step 6: Review and Send
Final checklist:- ✅ Correct audience?
- ✅ Text without errors?
- ✅ Links working?
- ✅ Variables configured?
- ✅ Appropriate time?
📊 Track Results
Campaign Metrics
After sending, see: Delivery Rate:💡 Best Practices
Timing
✅ Business hours: 9am-6pm on weekdays✅ Avoid late night: Respect customer sleep
✅ Test days: Tuesday and Thursday usually have better rates
Frequency
✅ No spam: Maximum 2-3 campaigns/month per contact✅ Respect opt-out: Who asked to leave, don’t send
✅ Segment well: Relevance > Volume
Content
✅ Be direct: Clear objective in 2-3 lines✅ Strong call to action: “Buy now”, “Download free”
✅ Urgency: “Last units”, “Valid until…”
✅ Personalization: Use name and context